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Undergraduate courses/Marketing courses/Marketing

Key facts

Entry requirements

112 or DMM

Full entry requirements

UCAS code

N500

Institution code

D26

Duration

3 yrs full-time, 4 yrs with placement

Three years full-time, four years with a placement

Fees

2025/26 UK tuition fees:
£9,535*

2025/26 international tuition fees:
£16,250

See all the key facts

Entry requirements

112 or DMM

Full entry requirements

UCAS code

N500

Institution code

D26

Duration

3 yrs full-time, 4 yrs with placement

Three years full-time, four years with a placement

Fees

2025/26 UK tuition fees:
£9,535*

2025/26 international tuition fees:
£16,250

See all the key facts

This course is recognised by top professional bodies, including the Chartered Institute of Marketing and the Institute of Data and Marketing.

On this course, you’ll learn how to tackle real-world marketing challenges by selecting and applying the best techniques to create solutions for some of the world’s biggest companies.

You’ll explore emerging trends and gain valuable experience through our partnerships with award-winning digital marketing agencies, equipping you with the skills and insights needed to thrive in a professional marketing role.

You’ll also develop a strong understanding of various marketing disciplines, learning how they interconnect and how to apply them in practice. You’ll use your knowledge of customers, markets, brands, market research, and marketing strategy to propose and implement effective solutions, ultimately helping you to contribute to a just, peaceful, and sustainable world.

You’ll have opportunities to put your consultancy skills into practice – taking part in live industry competitions, including ÐßÐßÊÓƵ’s BizSpark and the Universities Business Challenge (a national competition and leading event for graduate employability and enterprise skills) – where you’ll work with companies to tackle their real-world business challenges.

Our course is accredited by the Chartered Institute of Marketing (CIM) Graduate Gateway Programme, giving you an internationally recognised qualification that will help you stand out in the job market. CIM membership also allows you to gain exemptions from professional qualifications, speeding up your career progression.

  • Tailored modules prepare you for a dynamic, creative, and competitive marketing industry.
  • With a career-focused approach, you’ll work on practical projects like live client briefs to apply theory to real-world practice.
  • Recognised by top professional bodies, including the Chartered Institute of Marketing and the Institute of Data and Marketing.
  • Innovative assessments boost your digital and marketing skills, preparing you for a successful graduate career through real-world scenarios.
  • Explore global trends in sustainability marketing, consumer insight, digital transformation, and more, focusing on creative and engaging approaches to diverse marketing communications.
  • Students have secured year-long placements in companies such as Samsung, PwC, Honda, Cross Country Trains, Bosch and many more.

What you will study

Block 1: Fundamentals of Organisations and Markets in a Global Context

This module introduces you to the basics of business, covering key functions, the role of markets, and how organisations operate globally. You’ll explore topics like business types, financial management, market dynamics, and the impact of culture on organisational behaviour.

Block 2: Principles of Marketing

You’ll gain a solid foundation in marketing theory, focusing on its real-world applications. The module highlights current challenges like e-marketing, ethics, and globalisation.

Block 3: Decision Making for Marketing

You’ll learn key concepts of information and decision-making in marketing, using a simulation game to apply these skills in a practical, competitive context.

Block 4: Marketing in Action: Social, Environmental, and Digital Impact

This module explores societal and technological changes and how marketers must adapt. You’ll delve into sustainability marketing and how it can drive positive social and environmental impact while addressing contemporary consumer needs.

Block 1: Brand Management

You’ll explore the evolution of branding and learn how to strategically build, position, and manage successful brands. The module emphasises the importance of consumer-brand relationships and creative processes in brand management.

Block 2: Customer Insight: Consumer Behaviour and Research

You’ll develop a deep understanding of consumer motivations and behaviours, using marketing research and data analysis to inform product development and marketing communications.

Block 3: Integrated Marketing Communications

Learn to create integrated marketing campaigns that improve customer experience and meet business needs, applying marketing communications theory to real-world scenarios.

Block 4: Contemporary Issues in Marketing

This module introduces you to the research process, both qualitative and quantitative, with insights from research-active academics. You’ll gain a strong foundation for conducting your own independent research in your final year.

Block 1: Marketing Strategy and Analytics

You’ll apply your knowledge of marketing to real-world strategic scenarios, preparing you for a career in marketing management. This module combines theory with practical applications to produce marketing reports and strategies.

Block 2: Engagement Marketing: Communities, Content, and Creativity

Explore multi-channel engagement marketing and the role of customer relationship marketing (CRM), learning how databases and digital platforms can help businesses connect with customers.

Block 3: Critical Perspectives in Marketing OR Marketing Innovation

Choose between exploring the latest trends in marketing innovation or evaluating critical perspectives in marketing. Both topics focus on technology, consumer expectations, and sustainability in the marketing field.

Block 4: Brand Portfolio or Dissertation

You’ll have the option to choose between developing a brand portfolio or researching a topic of personal interest for your dissertation. This project allows you to apply academic theory to real-world marketing challenges, with support from faculty.

Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

The Faculty of Business and Law is a signatory of the United Nations’ Principles for Responsible Management Education for integrating sustainability in the curriculum.

We work with our advisory board, which is made up of industry professionals, to make sure we are designing our courses with the latest skills and knowledge valued by employers.

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Related courses

Advertising and Marketing Communications

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Library and learning zones

Kimberlin Library offers a space where you can work, study and access a vast range of print materials, with computer stations, laptops, plasma screens and assistive technology also available. As well as providing a physical space in which to work, we offer online tools to support your studies, and our extensive online collection of resources.

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Accreditations

This course is accredited and recognised by the Chartered Institute of Marketing (CIM) graduate gateway programme.

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Chartered Institute of Marketing (CIM)

Ready to elevate your marketing career? Becoming a Chartered Marketer is the perfect way to set yourself apart! Achieving this prestigious title connects you to a community of skilled professionals and opens doors to exciting opportunities. It’s a powerful achievement that can fast-track your career, showing your commitment to excellence and continuous growth.

What makes us special

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Block Learning

With block teaching, you’ll learn in a focused format, where you study one subject at a time instead of several at once. As a result, you will receive faster feedback through more regular assessment, have a more simplified timetable, and have a better study-life balance. That means more time to engage with your ÐßÐßÊÓƵ community and other rewarding aspects of university life.

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ÐßÐßÊÓƵ Global

Our innovative international experience programme ÐßÐßÊÓƵ Global aims to enrich studies, broaden cultural horizons and develop key skills valued by employers.

Through , we offer an exciting mix of overseas, on-campus and online international experiences, including the opportunity to study or work abroad for up to a year.

Where we could take you

placements

Placements

As part of this course, you will have the option to complete a paid placement year which offers invaluable professional experience.

Our award-winning Careers Team, can help you secure a placement through activities such as mock interviews and practice aptitude tests, and you will be assigned a personal tutor to support you throughout your placement.

Our students have taken placements with companies including Samsung, PWC, Cross Country Trains, Honda, Bosch and Rolls Royce.

graduate careers

Graduate careers

A degree in Marketing opens up a whole range of career opportunities such as digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.

With a marketing degree you could find yourself developing new products, analysing buyer behaviour, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.

Recent graduates have progressed to professional roles such as Senior Optimization Strategist at Verizon Media, Junior Digital Executive at Total Media, and Account Executive at We Launch

A Marketing degree at ÐßÐßÊÓƵ helped Humraj Dosanjh start a role as a Marketing Excellence Graduate at Bayer one of the world’s largest pharmaceutical companies.

Take your next steps

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Find out about Leicester

We’re a campus-based university situated in the city centre, with the hub of activity in Leicester right on your doorstep - we’re one of the few universities in the UK where you’re getting the best of both worlds.

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Course specifications

Course title

Marketing

Award

BA (Hons)

UCAS code

N500

Institution code

D26

Study level

Undergraduate

Study mode

Full-time

Start date

September

Duration

Three years full-time, four years with a placement

Fees

2025/26 UK tuition fees:
£9,535*

2025/26 international tuition:
£16,250

*subject to the government, as is expected, passing legislation to formalise the increase.

Entry requirements

GCSEs

  • Five GCSEs at grade 4 or above including English and Maths

Plus one of the following:

A levels

  • A typical offer is 112 UCAS points. You need to study at least two subjects at A Level or equivalent (e.g. BTEC)

T Levels

  • Merit

BTEC

  • BTEC National Diploma - Distinction/Merit/Merit
  • BTEC Extended Diploma - Distinction/Merit/Merit

Alternative qualifications include:

  • Pass in the QAA accredited Access to HE overall 112 UCAS tariff with at least 30 L3 credits at Merit.
  • English and Maths GCSE required as separate qualification. Equivalency not accepted within the Access qualification. We will normally require students to have had a break from full-time education before undertaking the Access course.
  • International Baccalaureate: 26+ points.

English language requirements

If English is not your first language, an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.

English language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

UCAS tariff information

Students applying for courses starting in September will be made offers based on the latest UCAS Tariff.

Mature students

We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.

Contextual offer

To make sure you get fair and equal access to higher education, when looking at your application, we consider more than just your grades. So if you are eligible, you may receive a contextual offer. Find out more about contextual offers.