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Lin Zou is a Lecturer at ÐßÐßÊÓƵ whose research bridges technology and human communication. He specializes in pragmatic analysis and reasoning in multimodal environments, exploring how meaning is conveyed across different forms of data and interaction. Leveraging creative computing techniques and the Data-Information-Knowledge-Wisdom (DIKW) model, he develops novel frameworks that integrate data analytics with semantic understanding. This interdisciplinary approach enables innovative solutions that combine insights from computer science, linguistics, and cognitive science. He earned his PhD at the University of Leicester, where he focused on applying creative computing to pragmatic language understanding.

Dr. Zou has authored over 20 conference and journal papers and frequently presents his work at conferences and workshops around the world. His contributions to creative computing and knowledge modelling have been widely recognized and have advanced the conversation on how machines interpret context and intent. He also brings a rich professional background beyond academia: originally trained in finance, he founded a technology startup early in his career, which honed his entrepreneurial and innovative skills with over 10 patterns. As a Fellow of the Higher Education Academy (HEA), Zou remains committed to excellence in teaching and mentoring alongside his ongoing interdisciplinary research and the development of pragmatic reasoning systems. Currently, Lin leads the Advanced Database Management and Program module. 

• Institute of Digital Media, Artificial Intelligence, Responsible Innovation, Ethics and Cyber Security
• Institute of Arts, Design and Performance

• Qi Li, Lin Zou*, ”A Study on the Mechanisms and Process of Artificial Intelligence Impact on Economic Resilience”, Journal of Computers, 2025.
• Tong Liu, Shijun Wang, Zhangxian Feng, Hongji Yang, Lin Zou*, ”Using Big Data from Internet to Improve Land Use Transition Effects on Eco-Environment”, Journal of Internet Technology, Vol. 26(1), January 2025, .
• Yifei Cao, Lingfeng Hao, Linlin Kou, Jiafeng Zhou, Lin Zou*, ”Whether, How and When Do Artificial Intelligence Technologies Improve Enterprise Total Factor Productivity?”, Journal of Internet Technology, 2025.
• Lawrence Ma and Lin Zou*, ”A Creative Computing Approach to Forecasting Yield Shock of Winter Wheat,” 2024 IEEE 24th International Conference on Software Quality, Reliability, and Security Companion (QRS-C), Cambridge, United Kingdom, pp. 1203-1212, 2024.
• Lu Zhang, Lin Zou* and Meiyu Shi, ”Immersing and Perceiving in Tourism Scenarios: The Interaction Mechanism between Digital Technologies and Tourists,” 2024 IEEE 24th International Conference on Software Quality, Reliability, and Security Companion (QRS-C), Cambridge, United Kingdom, pp. 1292-1301,2024.
• Lin Zou, Hongji Yang and Jintao Lin, ”A Creative Computing Approach to Analysis of Speaker Intention Using the DIKCW Model”, the 23rd IEEE International Conference On Software Quality, Reliability And Security(QRS), IEEE, Thailand, 2023.
•  Lin Zou,Hongji Yang and Marwan Al-Akaidi, ”A Creative Computing Approach to Pragmatics Analysis involving UML Diagrams”, the 23th International Middle Eastern Simulation and Modelling Conference (MESM’23), Eurosis, Iraq, 2023.
• Yu Wang, Sicong Ma, Lin Zou* and Hongji Yang, ”An Abstraction-based Approach to Eliciting Wisdom in Intangible Cultural Heritage Utilisation”, International Journal of Computer Applications in Technology(IJCAT), vol 73(3), pp 178-191, 2023, .

• Pragmatics Analysis and Reasoning
• Creative Computing
• Natural Language Processing
• DIKW Model
• Multimodal Analysis

Data Science, Data Mining, Database, Business Analysis and Modelling, Artificial Intelligence, Creative Computing, and Big Data

• Bachelor of Arts
• Doctor of Philosophy

• IMAT3706 Advanced Database Management and Program
• IMAT3010 Advanced Databases Management
• CSIP5101 Business Analysis and Modelling
• CSIP5203 Data Mining Techniques and Applications
• CSIP5302 Big Data Applications

First-Class Honours Degree 

IEEE Membership (2022- Until now)

Fellowship of Advanced Higher Education (FHEA)

• The 12th IEEE International Symposium on System Security, Safety and Reliability
• The 11th IEEE International Symposium on System Security, Safety and Reliability
• The 24th IEEE International Conference on Software Quality, Reliability, and Security
• The 23rd IEEE International Conference on Software Quality, Reliability, and Security
• The 23th International Middle Eastern Simulation and Modelling Conference

• 04991142 Yulin Education Analysis [CN]
• 05015774 Yulin Augmented Analytics System [CN]
• 05003711 Yulin Creative Decision [CN]