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What is a customer journey? A guide for budding entrepreneurs

11 October 2024

What exactly is a customer journey, and why is it so crucial for your startup’s success?

Can’t I just use AI to write my content?

10 October 2024

It's soooo tempting to use AI to write all your content - but here's some of the things to watch out for when creating content to promote your business, products and services

The power of blogging for business: startups edition

24 September 2024

Blogging can be a game-changer for your business as it helps you connect with your audience, build brand loyalty and win customers

Mastering the art of target audience definition: A guide for startup business owners

23 September 2024

Defining your target audience helps you connect with the right customers and propel your startup to new heights. Here’s how.

The power of consistency: Branding for small businesses

16 September 2024

Small businesses face numerous challenges in establishing and maintaining a strong presence. One of the most vital elements for long-term success is consistent branding. A consistent brand is not merely a logo or a catchy tagline; it embodies the essence of a company's identity and values. Small businesses that prioritise consistency will find themselves better positioned to build lasting relationships with customers, drive loyalty, and achieve sustainable growth. Here’s why consistent branding is necessary for small businesses and how it can significantly impact customer perception, loyalty, and overall success.